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Managing financial promotions

As a Quilter financial adviser, you can only use marketing content that is classed as a financial promotion from the Marketing Toolkit.

The exceptions to this are financial promotions that are essential to promoting your business. These items include your digital adviser profile and other social media channels. This doesn’t include ads, brochures, social media posts, videos or presentations that are financial promotions. These are available on the Marketing Toolkit.

However, you can create your own content if it isn’t a financial promotion or you can suggest an idea for a new marketing item using this form.

Your Quilter marketing agreement has information about how you can market yourself.

What is a financial promotion?

FCA definition: “An invitation or inducement to engage in investment activity or to engage in claims management activity that is communicated in the course of business”. Therefore, anything that persuades, invites, or leads something to do something, and exaggerated commendation for promotional purposes e.g., terminology/general sales pitch will be deemed a financial promotion.

REMEMBER: A call‐to‐action button (e.g., contact us) is not always the trigger. For more info refer to the Financial promotions hub.

Examples of financial promotions you might have

Quilter financial advisers are likely to have several items that are classed as essential financial promotions that need to be approved. Some examples include:

  • LinkedIn profile
  • Facebook profile
  • Instagram profile
  • VouchedFor profile

How does the financial promotions process work?

We want to make it as easy as possible for you to manage any financial promotions you have as a Quilter financial adviser.

To help you ensure any financial promotions you have are approved first time, please use your financial promotions checklist on the Marketing Toolkit.

  1. Email any financial promotions you have to qfpfinancial.promotions@quilter.com to approve
  2. Once approved, the financial promotions team will reply with your approval reference and cc QFAmarketing@quilter.com
  3. The marketing team add the approval to the Quilter Financial Advisers marketing register and will contact you to check if the item requires reapproval. If it does, the marketing team will manage this for you

A marketing register is a regulatory requirement. However, you don’t need to manage this yourself as we’re doing the work for you.

This process relates to your essential financial promotions. It is not necessary to resubmit historical promotions; these remain with the Quilter Financial Advisers marketing team as per our standard practice on point three above.

Managing non-financial promotions

Learn more