The UK’s ‘protection gap’ is very real. Only 6% of adults have income protection, for example, and only 29% have life insurance[1]. That’s why, this October, you can help close the gap and grow your business, with nudges to remind people what they might be missing.
Start new cover conversations
Why this campaign will matter to clients and prospects
Often forgotten
People want to protect their things, but sometimes simply haven’t thought of it.
Prioritising
There’s such a wide range of protection out there, your help can make things clear.
Life events
Big changes can prompt people to relook at their protection needs.
How the campaign can support your success
You can use the campaign materials to talk about the benefits of protection in a positive way. This isn’t about scaremongering, but helping people understand the role and value of protection beyond the premium.
The materials encourage prospects to think about booking in a protection review, encouraging them to:
- Understand if their lifestyle and loved ones are properly covered
- Learn about the different types of protection and which is best for them
- Reevaluate their needs if there’s been a major life event like a marriage, new home, or illness