Christmas is coming | Quilter Marketing Toolkit

It’s that time of year again. Mince pies are back in the shops, your inbox is filling with festive invites, and somewhere in the office, someone’s already humming Michael Buble songs. But before you get swept up in the tinsel tornado, there’s one small decision that can make a big impact: your Christmas cards.

Here’s the advice: don’t wait for someone else to sort them - buy your own.

It might sound like a minor detail, but behavioural science says otherwise. Here are three smart, science-backed reasons why going solo on your seasonal stationery is the best move you’ll make this December.

                                1. Personal ownership adds value and authenticity
                            
                            When you choose and send your own cards, you’re tapping into the “endowment effect” - we value things more when we’ve chosen them ourselves. Recipients notice the personal touch and can sense the authenticity and personal touch, making your gesture stand out in a sea of generic, company-issued cards. This personal investment also boosts your own satisfaction and pride in the connection you’re building, making you feel more satisfied and proud.

                                2. Social norms and reciprocity work in your favour
                            
                            Behavioural science shows that people are more likely to reciprocate when they feel a genuine, personal connection. By sending your own cards, you’re not just following tradition - you’re setting a positive social norm and encouraging others to do the same. This can strengthen your professional relationships and foster goodwill, as people naturally want to return the favour.

                                3. Reduce cognitive overload - keep it simple and memorable
                            
                            Let’s face it, the festive season is busy, and decision fatigue is real. Buying your own cards keeps things simple, avoids the confusion of multiple options, and ensures your message is clear and memorable. Behavioural science tells us that reducing complexity makes it more likely people will notice, appreciate, and remember your gesture. No one wants to be just another name on a corporate list.

So, as Christmas approaches, don’t wait for someone else to tick the box for you. Take charge, pick out cards that reflect your style, and send a message that’s truly yours. Your clients (and your future self) will thank you.